Md Ehsanul Karim Kawsar

  Yarn, a continuous strand of interlocking fibers, comes in various types, each designed to cater to specific applications and produce different fabric characteristics. Let's explore the different types of yarn and their unique attributes: Spun Yarn: Spun yarn is formed by twisting together short fibers, such as cotton and wool. This type of yarn is soft, airy, and has a natural appearance due to the shorter fibers used. Spun yarns are commonly used in clothing and knitwear, providing comfort and breathability to the wearer. However, one drawback of spun yarns is their tendency to pill, which can be a consideration in certain applications. Filament Yarn: Filament yarn is made from long, continuous filaments. These yarns offer high levels of uniformity and strength, resulting in fabrics with a silky, glossy appearance. Filament yarns do not pill or produce lint, making them ideal for high-quality dress materials and applications where a smooth, lustrous finish is desired. ...

Fashion marketing has faced numerous challenges in the 21st century due to the rapid development of the internet and digitization. With the increasing popularity of social media, a new player in the fashion industry has emerged, wielding significant influence: the fashion blogger and the fashion blog. These bloggers have garnered millions of social media followers, giving them the power to shape the opinions of their audience. They can influence their followers' thoughts, provide fashion product reviews, and participate in consumers' decision-making processes. As a result, collaborations with fashion bloggers have become increasingly important for fashion businesses, becoming a significant element of their marketing plans. In this article, we will explore the role of fashion bloggers in contemporary fashion marketing communication, drawing on theoretical and empirical research. A fashion blog is a blog that primarily focuses on fashion, style, and apparel. Many fashion blogge...